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The Mastermind Solutions Inc. and Ruth’s Chris Steak House Executive Luncheon Speaker Series brings Canada's leading CEOs and world leading experts to you to maximize your personal and business success. On Thursday, February 3, 2005 learn about: “The Re-Volvo-lution of a Brand for Growth.” Paul Cummings, a business school graduate from McMaster University, has been the President & CEO of Volvo Cars of Canada Ltd. since 2001. His vision, business management and marketing sense has dramatically improved Volvo car sales in Canada and propelled Volvo to become one of the top rated car retailers in Canada. During this special presentation, Paul will focus on what makes a brand and the secrets of re-branding for growth and profitability. Branding is the critical component for a company communicating what it does, what it stands for and how clients and prospective customers perceive it. Branding defines purpose, shapes identity and secures distinction. The cost for the Executive Luncheon Series is $75 + GST. Your Sizzling Ruth's Chris Lunch includes a glass of wine in the quoted price and will be held at the newly opened Mississauga location and the largest Ruth’s Chris Steak House restaurant in the world.
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